Green Signaling: How Sustainable Fashion Brands Incorporate Environmental Claims and Visuals on Instagram
Bachelorarbeit von Catarina Bossolla Ilg (Wintersemester 2023/24) As the green movement strengthens, there has been a notable transition in the market toward sustainable alternatives, impacting both consumers and companies. Due to its vast ecological footprint, the fashion industry is widely recognized as a significant contributor to environmental issues and is especially affected by these changes. …
